A couple of weeks ago leftfield London label Diffrent put out their 15th release from Arkaik. To celebrate, I caught up with label boss Dexta for a quick chat about all things Diffrent and D&B.
DNB Dojo: How do you go about finding artists? Or do they come to you? Diffrent certainly have a knack for finding and releasing tunes that are firmly D&B while being fairly unlike most of the rest of the genre.
Dexta: Thanks!! Well luckily we have a few exclusive artists who we managed to find before we got any real notice based on endless nights on SoundCloud and putting up posts on forums that we’re looking for music etc. Paid off pretty well. With the success of the GiraffeCast we get loads of tunes sent over from all kinds of artists and producers from over the globe and some from Mars, a fair few of these submissions tend to make it into the pink giraffe CD wallet and sometimes even make it onto the Diffrent release schedule. So keep em coming.
DNB Dojo: The latest release from Arkaik seems to move away from the styles of some previous releases (e.g. from Stanza and Fathom Audio) and into the territory of labels like Noisia’s Invisible imprint. Was this a deliberate move, or is it just a case of getting sent good tunes and putting them out?
Dexta: Pardon the obvious pun, but we do like to keep things different. All of our past releases have a big contrast from the flip sides, and each release moves into new grounds, Arkaik’s EP is no exception to this theory. Pete (Arkaik) is a very busy guy, and we try to give him as much freedom and space in the studio so we tend to have a lot of top quality tunes to try and distribute from him. It’s really rewarding now to see the love and attention that he is getting as such a new comer artist to the D&B music scene. I think he suits the label very well and he is part of the foundations here and this comes across in all of his musical output!
DNB Dojo: Have you got anything exciting lined up for 2013? Anything big you wanna tell us about?
Dexta: Well, as we all know 2013 has just began, we’ve about 6-7 releases pretty much ready to unleash, so these will be played and mentioned in our podcast and mixes as much as possible. We’ve got our 3rd birthday party coming up March 22nd at a secret location in East London (tickets are being put on sale now from our website www.diffrentmusic.com). The new website has been put together, we’re planning on setting up a YouTube channel and hopefully construct a life size Giraffe head/neck sculpture! TBC!
DNB Dojo: Any tips for budding producers who’d like to get music out on your label?
Dexta: The bets way of getting music into our speakers is by sending your music over, only if you seriously think it is the right kind of vibe for us, listen to the podcast do some homework, and send us a couple of tracks that we can suck in and debate about… the email is email@example.com
DNB Dojo: What’s the deal with giraffes?
Dexta: There is no deal, but did you know that due to their long neck, the vocal cord is so stretched that the only noises they make are in the Sub Bass frequencies!?
Check out the release below and grab yourself a copy from your favourite store, out now!